Smart Kidz Club is a Bear-based early education company that offers a digital library of resources for home and classroom learning. They are now joining the pandemic summer learning push by entering a five-year partnership with NFL Alumni Association as part of the association’s Caring for Kids initiatives in a 5-year long partnership. The NFL Alumni Association is made up of former NFL players, coaches, cheerleaders, spouses, and other NFL employees, and they are taking a huge effort in supporting local programs.
Surinder Sharma, the CEO of Smart Kidz Club stated that this partnership is the perfect alignment for their missions: helping kids build a strong reading and learning foundation by having access to their library. The Smart Kidz Club digital library includes exclusive ebooks with word-by-word narration, and they also included flashcards and activities that prepare elementary-aged children to have a strong reading foundation.
This is also a good fit for the NFL Alumni Association’s Read to Lead campaign, which focuses on helping parents support their children’s literacy and addressing potential learning gaps caused by the pandemic. The Association wants to have 500,000 kids joined the campaign by the end of 2022.
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